Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.
That0s why doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.
Of course, sick people want to be treated with the very latest drug, equipment or method. They just don0t want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.
No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.
It has been my experience that a well-thought out and executed public relations/marketing plan will overcome […]

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